A Fusion of Refinement and Joy
OUR PHILOSOPHY
SALON DE ALFURD TOKYO is a Tokyo-based leather brand
that brings together carefully selected luxurious materials
with two defining elements: refinement and a sense of playfulness.
Our vision goes beyond creating bags and wallets.
We strive to craft pieces that evoke positive emotions—
items that, the moment you hold them, uplift your spirit
and inspire energy for the day ahead.
We believe that this sense of joy
has the power to illuminate the world in a brighter light.
An Unending Pursuit of Color
BRAND HERITAGE
The story of SALON DE ALFURD traces back to a dyeing atelier founded in 1966.
The founder applied photographic developing techniques
to establish a highly advanced method for dyeing fur—
a rare achievement at the time.
The brand name “ALFURD” is derived from
“ALL FUR DYEING,”
a tribute to these origins.
What the founder pursued throughout his life was “a color never seen before—yet the most beautiful.”
As each piece of fur reveals color differently,realizing the ideal shade required uncompromising craftsmanship,continuous exploration, and unwavering passion.
This relentless pursuit of beauty remains the very foundation
of SALON DE ALFURD’s craftsmanship today.
An Unending Pursuit of Color
Two Enduring Principles
The spirit of our founder continues to live on at the heart of our creations today.
1. Sophistication
We are devoted to achieving harmony at the highest level—bringing together beautiful color expression, carefully selected materials, a lightness that fits naturally with the body, and impeccable craftsmanship.
We believe that only when all of these elements coexist can a product be truly refined, and we continually strive to go beyond what we have already achieved.
2. Playfulness
While we pursue refinement, we also value infusing each piece with a sense of playfulness.
This may take the form of a striking detail or a subtle, witty accent that brings an unexpected smile.
We believe that these quiet touches of surprise are what awaken a sense of positivity in those who experience our creations.
Creativity and Craftsmanship
CREATIVITY & CRAFTSMANSHIP
Designs Born from Empathy for Our Customers
Every creation at SALON DE ALFURD begins from the perspective of our customers.
“In what moments will this be used?”
“How might this piece enrich one’s life?”
We seek sincere answers to these questions.What may seem like a long and deliberate process is, we believe, the only path to creating truly innovative and distinctive products.
The ideas refined by our design team are elevated through close collaboration with creative material makers, component specialists, and skilled artisans from around the world.
Creativity and Craftsmanship
CREATIVITY & CRAFTSMANSHIP
Designs Born from Empathy for Our Customers
Every creation at SALON DE ALFURD begins from the perspective of our customers.
“In what moments will this be used?”
“How might this piece enrich one’s life?”
We seek sincere answers to these questions.What may seem like a long and deliberate process is, we believe, the only path to creating truly innovative and distinctive products.
The ideas refined by our design team are elevated through close collaboration with creative material makers, component specialists, and skilled artisans from around the world.
Japanese Luxury, Resonating with the World
OUR VISION
Guided by our founder’s relentless spirit of pursuit,
inherited excellence in craftsmanship,
and a refined sensibility born in Tokyo—
we infuse each creation with a touch of uplifting playfulness.
We strive to deliver inspiration and vitality
to those who hold our pieces in their hands,
and continue to challenge ourselves every day
to become a Japanese brand that resonates across the world.
A Commitment to the Future
MESSAGE FROM THE PRESIDENT
We would like to express our sincere gratitude
for your exceptional interest in SALON DE ALFURD.
Mitsuda Industry, founded by my grandfather
and carried forward by my father,
marked its 50th anniversary in 2016.
In addition, our brand, SALON DE ALFURD,
celebrated its 10th anniversary in 2017.
The journey of more than half a century
has not always been an easy one.
Yet, it is only through the warm support
and encouragement of our valued customers
that we have been able to come this far.
Bringing Japanese Aesthetics to the World
“To establish a Japanese luxury brand that resonates globally”— this has been my unwavering belief since the very beginning of our journey.
During my travels across Europe as a backpacker, I experienced firsthand the deep admiration the world holds for Japanese products. While automobiles and electronics had already been firmly established as global brands, in the realm of fashion—particularly luxury— heritage European maisons continued to lead the market.
In that moment, I became convinced of something profound. It is only natural to admire cultures beyond our own— and the same can be said in reverse. Just as Japanese automobiles and electronics have made their mark on the world, I aspired to create a new global wave within the world of fashion.
Fashion born from Japan—imbued with meticulous attention to detail and a deeply rooted sense of aesthetics— will, I believe, be embraced with genuine appreciation by discerning individuals across the globe. And in creating pieces that are recognized worldwide, we, who continue to challenge ourselves here in Japan, find a profound sense of pride.
It is this “chain of value”— a cycle of creation, recognition, and pride— that I believe holds true social significance. With this conviction, I made the decision to establish this brand.
