Article: SALON DE ALFURD TOKYO Participates in an International Fashion Event Held During the Cannes Film Festival
SALON DE ALFURD TOKYO Participates in an International Fashion Event Held During the Cannes Film Festival
Bringing Japanese Traditional Materials and Craftsmanship to the World
SALON DE ALFURD TOKYO Participates in an International Fashion Event Held During the Cannes Film Festival
Rooted in dyeing expertise dating back to 1966, the brand presented a bag collection that brings together traditional Japanese materials and craftsmanship on the international stage.
Left: A view of the venue
Right: Clutch bag crafted with Nishijin-ori textile
SALON DE ALFURD TOKYO, a Japanese luxury leather goods brand operated by Mitsuda Industry Co., Ltd. (Head Office: Yoshikawa, Saitama, Japan; Representative Director: Hiroki Mitsuda), participated in an international fashion event held in Cannes, France, on May 22, 2026, presenting its vision and craftsmanship to a global audience.
A Global Cultural and Fashion Event Held During the Cannes Film Festival
A view of the venue
The international event was held during the Cannes Film Festival under the direction of Dominique Busso, who holds the rights to leading French media titles including TIME France, Forbes France, and ONIRIQ.
Bringing together film industry professionals, members of the media, and buyers from around the world, the event provided an international stage for cultural and creative exchange.
SALON DE ALFURD TOKYO presented a selection of bags embodying Japanese sensibility and craftsmanship, sharing the distinctive beauty of Japanese design with an international audience.
“Creating and Sharing the Excellence and Strength of Japan”
Center: MUNETAKA YOKOYAMA
SALON DE ALFURD TOKYO participated in the project in deep resonance with MUNETAKA YOKOYAMA’s vision of “creating and sharing the excellence and strength of Japan” through this international event.
Right: Hiroki Mitsuda, Representative Director of SALON DE ALFURD TOKYO
Milan Collection Pieces and Innovative New Leather Materials on Display
Top-handle bag crafted from urushi-lacquered leather, from the new “Savoir-Faire” line
The exhibition booth at the venue
Clutch bag crafted with Nishijin-ori textile
The exhibition featured a selection of collaborative pieces from MUNETAKA YOKOYAMA × SALON DE ALFURD TOKYO, previously presented during Milan Fashion Week.
The brand also unveiled new pieces crafted from leather finished with traditional Japanese urushi lacquer—a material introduced by SALON DE ALFURD TOKYO for the first time.
Blending traditional Japanese techniques with contemporary design, these new creations represented a new chapter for the brand and attracted considerable attention from visitors.
Bringing Japanese Sensibility and Craftsmanship to the World
A scene from the fashion show runway
SALON DE ALFURD TOKYO will continue to share its vision with audiences in Japan and around the world through creations that bring together Japanese sensibility, craftsmanship, and contemporary design.
Event Overview
A view of the venue
Date: May 22, 2026
Venue:
TIME France House
55 Av. du Petit Juas
06400 Cannes, France
Program:
6:00 PM — Exhibition
6:30 PM — Fashion Show
7:00 PM — Cocktail Party
At approximately 12:30 AM Japan time on May 23, SALON DE ALFURD TOKYO Representative Director Hiroki Mitsuda also hosted a live broadcast on YouTube from the venue.
The livestream offered viewers in Japan a real-time glimpse of the fashion show and exhibition, capturing the atmosphere and excitement of the event in Cannes.
About the Cannes Film Festival
The Cannes Film Festival is one of the world’s most prestigious international film festivals, held annually in Cannes, France.
Together with the Berlin International Film Festival and the Venice International Film Festival, it is widely regarded as one of the world’s three major film festivals.
The festival continues to serve as a global gathering place for filmmakers, creatives, cultural figures, and international media. Throughout the festival period, numerous related events take place across Cannes, including the iconic red-carpet ceremonies.
As a global celebration where culture, art, cinema, and fashion intersect, the Cannes Film Festival continues to attract worldwide attention.